System and method to integrate content in real time into a dynamic real-time 3-dimensional scene

ABSTRACT

System integrating content in real-time into dynamic 3D scene includes external server including CMS, a device including content integrating engine to process in real-time 3D scenes, and display device to display combined 3D scene output. CMS searches for social media posts on social media servers. Social media posts includes message and URL to media content. Content integrating engine includes content retriever, content queue, 3D scene component processors to process each 3D scene&#39;s visual components, scene manager and combiner. Content retriever establishes direct connection to external server, and retrieves URLs from server storage and stores URLs in content queue. Scene manager, at time of low intensity during 3D scene, signals to content retriever to retrieve media content corresponding to URLs in content queue, one scene component processor to process display setting change, or another scene component processor to process media content. Combiner to generate combined 3D scene output. Other embodiments are described.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims the benefit pursuant to 35 U.S.C. 119(e) of U.S.Provisional Application No. 62/116,367, filed Feb. 13, 2015, U.S.Provisional Application No. 62/156,461, filed May 4, 2015, U.S.Provisional Application No. 62/200,118, filed Aug. 3, 2015, and U.S.Provisional Application No. 62/200,646, filed Aug. 4, 2015, whichapplications are specifically incorporated herein, in their entirety, byreference.

FIELD

An embodiment of the invention relate generally to a system and methodto integrate content in real-time into a dynamic 3-dimensional (3D)scene. Specifically, the content being integrated and processed inreal-time into the 3D scene display may include social media content(e.g., Tweets™ on Twitter™, Facebook™ posts, Snaps on Snapchat™,Instagram™ posts, etc.), advertisement content, user content (e.g.,picture, image, video, etc.) uploaded by the users, etc.

BACKGROUND

As more and more people adopt social media to share their experiences,opinions, and bond with each other, social media networks such asTwitter™, Facebook™ and Instagram™ continue to grow and dominate oursocial culture globally. The popularity of social media hasrevolutionized the general public's ability communicate information to awide audience. Unlike previous generations, present technologies allowfor user's to disseminate in real time their comments or media content(e.g., pictures, videos, etc.) pertaining to an event while the event ishappening. For instance, during live events such as professional sportsgames, concerts, and conventions, the users in attendance may sendcomments via Twitter™ or pictures via Instagram™ of the live event,which will be disseminated to their followers on the social mediaplatforms. Via the user's geo-location tagging (e.g., checking in to alocation or adding a location to a social media post) or the userincluding a hashtag (“#”) to his social media post, an advertiser (e.g.,the live event's space, the retailers, the restaurants or bars, etc.)may locate pertinent social media posts and may re-publish these socialmedia posts as a way to engage with these users and other potentialcustomers.

In addition to the communicating to a wide audience (e.g., all followerson Twitter™ or Instagram™), various social media platforms allow for theusers to communicate directly to other specific users (e.g., directmessage friends on Facebook Messenger™). In these direct communications,users are able to share static 2D pictures to each other or images or 2Danimated gifs.

Currently, to integrate any content into a dynamic 3D display requireseither (i) pausing the 3D animations that are displayed to the user or(ii) pre-rendering the content into each 3D scene and incorporating thepre-rendered content into a video that can be played at a later timewithout real time updates. Due to these limitations, current systems arenot conducive to integrate in real time social media content into a 3Dscene.

Thus, the current systems fail to provide a dynamic 3D platform tocreate customized real-time 3D experiences integrated with socialaggregated content that is user generated (e.g., directly by the user ororganization or brand), or data sourced from a metadata database, orcontent (e.g., photos, videos, posts) from social media platforms suchas Facebook™, Instagram™, Twitter™, Vine™, Snapchat™, etc. Similarly,the current systems cannot enable real-time dynamic and interactivepersonalized 3D messaging between users.

BRIEF DESCRIPTION OF THE DRAWINGS

The embodiments of the invention are illustrated by way of example andnot by way of limitation in the figures of the accompanying drawings inwhich like references indicate similar elements. It should be noted thatreferences to “an” or “one” embodiment of the invention in thisdisclosure are not necessarily to the same embodiment, and they mean atleast one. In the drawings:

FIG. 1 is a block diagram of a system to integrate content in real-timeinto a dynamic 3-dimensional (3D) scene according to one embodiment ofthe invention.

FIG. 2 is a block diagram of the details of the external server includedin the system in FIG. 1 according to one embodiment of the invention.

FIG. 3 is a block diagram of the details of the content integratingengine included in the system in FIG. 1 according to one embodiment ofthe invention.

FIG. 4 is a block diagram of the details of the mobile device in thesystem in FIG. 1 according to one embodiment of the invention.

FIGS. 5A-5B illustrates a flow diagram of an example method to integratecontent in real-time into a dynamic 3-dimensional (3D) scene accordingto one embodiment of the invention.

FIGS. 6-8 illustrate exemplary combined 3D scene outputs displayed by adisplay device according to different embodiments of the invention.

FIG. 9 illustrates an exemplary combined 3D scene output displayed by adisplay device included on a mobile device according to one embodimentof the invention.

FIG. 10 illustrates an exemplary mobile device in the system in FIG. 1being manipulated to provide a user input and the exemplary combined 3Dscene outputs displayed on the display device included in the mobiledevice according to one embodiment of the invention.

DETAILED DESCRIPTION

In the following description, numerous specific details are set forth.However, it is understood that embodiments of the invention may bepracticed without these specific details. In other instances, well-knowncircuits, structures, and techniques have not been shown to avoidobscuring the understanding of this description.

FIG. 1 is a block diagram of a system 100 to integrate content inreal-time into a dynamic 3-dimensional (3D) scene according to oneembodiment of the invention. The system 100 may be a networked systemthat includes one or more mobile devices 101 ₁-101 _(n) (n≥1), anelectronic device 110 coupled to a display device 109, coupled to anexternal server 108 and one or more social media servers 105 ₁-105 _(m)(m≥1) via a trusted and/or un-trusted network 102. The network 102 maybe physically located in a secure location to be trusted or may betrusted according to secure connections based on cryptographicprotocols, e.g., SSL (Secure Socket Layer), PVN (Private VirtualNetworking), or other connections. The network 102 may be a cellularmobile phone network (e.g. a Global System for Mobile communications.GSM, network), including current 2G, 3G, 4G, 5G, LTE networks and theirassociated call and data protocols; and an IEEE 802.11 data network(WiFi or Wireless Local Area Network, WLAN).

Each of the social media servers 105 ₁-105 _(m) may be maintained by adifferent social media platform (e.g., Facebook™, Instagram™, Twitter™,Vine™, Snapchat™, etc.) and includes data related to the users' of themobile devices 101 ₁-101 _(n) or the users of the electronic device 110.The data related to the users may include for instance their profiles,their connections on the social media platform, the pages the usersfollow, their posts and a Uniform Resource Locator (URL) to the mediacontent associated with their posts, the timestamp associated with theirposts, the name of the user associated with a given post, etc. While thesystem 100 includes a plurality of social media servers 105 ₁-105 _(m),in some embodiments, the system 100 may include a single social mediaserver 105 ₁.

FIG. 2 is a block diagram of the details of the external server 108included in the system in FIG. 1 according to one embodiment of theinvention. The external server 108 includes a server processor 201, aserver storage 202, a server communication interface 203, and a contentmanagement system 204.

The processor may be a microprocessor, a microcontroller, a cellprocessor, or a central processing unit. The term “processor” may referto a device having two or more processing units or elements, e.g. a CPUwith multiple processing cores. The processor may be used to control theoperations of the server storage 202, the server communication interface203, and the content management system 204 and specifically, byexecuting software instructions or code stored in the server storage202.

The content management system 204 may search for social media posts onat least one of the social media servers 105 ₁-105 _(m) using a searchparameter. For example, the content management system 204 may beconfigured to search for social media posts associated with a specifichashtag (e.g., #SuperBowl, #StapleCenter, #ChicagoBulls, #UFC) or socialmedia posts associated with a specific location (e.g., “Montreal BellCenter”). Accordingly, an operator of the electronic device 110 or themobile devices 101 ₁-101 _(n) may set the search parameter by providingthe specific keyword, hashtag, or location to locate all the up-to-datesocial media posts related to that search parameter. Each of the socialmedia posts may include a message and a Uniform Resource Locator (URL)to media content. Examples of media content include video content, audiocontent, image content, etc. The social media posts may also include thename of the user associated with the social media post and the time anddate it was created.

The content management system 204 may communicate with the electronicdevice 110 or the mobile devices 101 ₁-101 n as well as the social mediaservers 105 ₁-105 _(m) via the server communication interface 203. Thecontent management system 204 may acquire the social media posts andcontent from the social media servers 105 ₁-105 _(m) through calls tothe public Application Programming Interface (APIs) of social mediaservers 105 ₁-105 _(m). The content management system 204 may store inserver storage 202 the social media posts acquired. The server storage202 may include one or more different types of storage such as hard diskdrive storage, nonvolatile memory, and volatile memory such as dynamicrandom access memory.

Referring back to FIG. 1, the external server 108 is also coupled to anadvertisement server 106 and 3D asset storage 107 via the network 102.The advertisement server 102 may store advertisement content that may atleast one of: a video advertisement, a rich media advertisement, or astatic advertisement. The 3D asset storage 107 may store 3D assets. Inone embodiment, the external server 108 and the 3D asset storage 107 mayalso be a cloud-based server(s) that deliver additional content(Animations, Scenes, models. Characters, Themes) to the contentintegrating engine 103 ₁ in the mobile device 101 ₁. In someembodiments, the 3D asset storage 107 is included in the server storage202.

While FIG. 1 includes a plurality of mobile devices 101 ₁-101 n, in someembodiments, the system 100 includes one mobile device 101 ₁. Similarly,while FIG. 1 includes a single electronic device 110 coupled to a singledisplay device 109, in some embodiments, system 100 includes a pluralityof electronic devices 110 that are each coupled to one or more displaydevices 109, respectively. The electronic device 110 may be a stationarydevice such as a personal computer that is coupled to a display device109 which may be, for example, a television display, a computer display,a large format video display board, a tablet computer display, a displayincluded in a virtual reality headset, a projection mapping systemdisplay, etc. While not shown, the electronic device 110 may alsoinclude the elements of a computing system as described in relation tothe mobile devices 101 ₁-101 _(n) such as a processor, storage,communication interface, input-output devices, etc. FIG. 4 is a blockdiagram of the details of one of the mobile devices 101 ₁ in the system100 in FIG. 1 according to one embodiment of the invention. The mobiledevice 101 ₁ may be for example, a mobile telephone device or asmartphone, a tablet computer, a personal digital media player, and anotebook computer, etc., The mobile device 101 ₁ includes processingcircuitry 401, storage 402, a communication interface 403, andinput-output devices 404.

Input-output (I/O) devices 404 allow the mobile device 101 ₁ to receivedata as well as provide data. In one embodiment, input-output devices404 may include an accelerometer 405, camera circuitry 406, userinput-output (I/O) devices 407, display devices 408, audio devices 409,and wireless communications devices 410.

The accelerometer 405 is a sensor that can detect movement or changes inorientation of the device. The accelerometer 405 may be coupled to theprocessing circuitry 401. In one embodiment, the user may provide a userinput that signals a display setting change to the external server 108by altering the orientation of the mobile device 101 ₁. The user inputsmay signal display setting changes which may include at least one of:color changes in the 3D scene, changes in a background scene of the 3Dscene, changes in animated characters included in the 3D scene, orchanges in images uploaded user that are included in the 3D scene. Theuser inputs from the mobile devices 101 ₁-101 _(n) are transmitted bythe communication interface 403 to the external server 108 via network102.

Using the user input-output devices 407, the user may supply commands tocontrol the operations of the mobile device 101 ₁. In one embodiment,the user input-output devices 40 include a camera, a microphone, adisplay device 408 (e.g., a display screen or a touch-sensitive screen(“touch screen”)), buttons, microphone and speaker ports. The camera maybe coupled to camera circuitry 406, which includes, for instance, animage sensor to capture digital images. These digital images may betransmitted as media content included in the display setting changes.For example, the user may transmit the digital image as a Tweet™ onTwitter™ or directly as media content to be incorporated in real-timerendering into the 3D scene (or animation). Similarly, using the camerain addition to the microphone included in the mobile device 101 ₁, theuser may transmit a video as media content to be incorporated inreal-time rendering into the 3D scene (or animation).

Audio devices 409 may contain audio-video interface equipment such asjacks and other connectors for external devices. For example, the mobiledevice 101 ₁ may include a headset jack to receive a headset plug.

Input-output devices 404 may also include wireless communicationsdevices 410 having communications circuitry such as radio frequency (RF)transceiver circuitry, antennas, etc. . . . . In one embodiment, themicrophone and speaker ports, as well as the headset jack may be coupledto the communications circuitry to enable the user to participate inwireless telephone or video calls that allow or support wireless voicecommunications. A wireless voice call that uses the wirelesscommunications devices 410 may be a voice-only call or a voice-and-videocall that has been placed to or received from any one of a variety ofdifferent wireless communications networks and in accordance with anyone of several different call protocols. These include: a cellularmobile phone network (e.g. a Global System for Mobile communications,GSM, network), including current 2G, 3G, 4G, 5G, and LTE networks; andan IEEE 802.11 network (WiFi or Wireless Local Area Network, WLAN) whichmay support wireless voice over internet protocol (VOIP).

The processing circuitry 401 included in device 101 ₁ may include aprocessor, such as a microprocessor, a microcontroller, a digital signalprocessor, or a central processing unit, and other needed integratedcircuits such as glue logic. The term “processor” may refer to a devicehaving two or more processing units or elements, e.g. a CPU withmultiple processing cores. The processing circuitry 401 may be used tocontrol the operations of mobile device 101 ₁. In some cases, aparticular function may be implemented as two or more pieces of softwarethat are being executed by different hardware units of a processor.

In one embodiment, the processing circuitry 401 is also coupled to thestorage 402. The storage 402 stores instructions (e.g. software;firmware), which may be executed by the processing circuitry 401. Thestorage 402 may include one or more different types of storage such ashard disk drive storage, nonvolatile memory, and volatile memory such asdynamic random access memory. In one embodiment, the processingcircuitry 401 and storage 402 are used to control functions of themobile device 101 ₁.

For example, the processing circuitry 401 may be coupled to the storage402 to executes instructions stored therein to control the contentintegration integrating engine 103 ₁ included in mobile device 101 ₁ tointegrate content in real-time into a dynamic 3-dimensional (3D) sceneand to control the display device 408 to display the combined 3D sceneoutput.

As shown in FIG. 1, each of the mobile devices 101 ₁-101 _(n) and theelectronic device 110 includes a content integrating engine 103 ₁-103_(n) that processes in real-time a plurality of 3D scenes. Each contentintegrating engine 103 _(n) integrates content in real-time in the 3Dscenes. Content being integrated may include social media content,advertisement content, 3D assets, etc.

Referring to FIG. 3, a block diagram of the details of one of thecontent integrating engine 103 included in the system 100 in FIG. 1according to one embodiment of the invention is illustrated. The contentintegrating engine 103 includes a real-time engine that enables thesystem to render a 3D scene in real-time which further includesup-to-date social media content to be included in the 3D scene beingrendered. During the running time of the real-time engine, a process ofupdating all the 3D scene components included in the 3D scene occurs inan update loop. With each update loop, the 3D scene components areprocessed such that the real-time engine is able to render the nextframe for display. Co-routines that run within the update loop are alsoimplemented as a way of updating 3D scene components over a period ofseveral 3D frames. In one embodiment, the co-routines may be used toprocess the social media content as described herein.

Referring to FIG. 3, the content integrating engine 103 includes acontent retriever 302, a content queue 303, a garbage collection queue304, a scene manager 305, one or more 3D scene component processors 307₁-307 _(p) (p≥1), and a combiner 308.

The content retriever 302 establishes a direct connection to theexternal servers 108 and retrieves URLs to media content in the socialmedia posts stored in the server storage 202. The content retriever 302may also search for media content included in the display settingchanges signaled by the user inputs. For example, a user input maysignal to change the display setting (e.g., the background of the 3Dscene) to include an image that the user uploaded on the mobile device101 ₁. In some embodiments, the media content included in the displaysetting change (e.g., uploaded image) is associated with a link.

In FIG. 3, the content queue 303 is coupled to the content retriever302. The content queue 303 receives and stores, for each of the socialmedia posts, the URLs to media contents. The content queue 303 may alsostore the link included in media content included in the display settingchanges.

Each of the one or more of 3D scene component processors 307 ₁-307 _(p)respectively processes a visual component of each of the 3D scenes. Forexample, a first 3D scene component processor may process the displaysetting changes to generate a first 3D scene component output. A second3D scene component processor may process media content corresponding tothe URLs in the content queue to generate a second 3D scene componentoutput. In one embodiment, a third 3D scene component processor mayprocess the advertisement content to generate a third 3D scene componentoutput while a fourth 3D scene component processor may process the 3Dasset to generate a fourth 3D scene component output.

The scene manager 305 determines when to signal to (or call) each of thecomponents in the content integrating engine 103 to cause the componentsto perform the functions the components were configured to perform. Inone embodiment, the scene manager 305 signals to at least one of thecontent retriever 302 or one of the 3D scene component processors 307₁-307 _(p) at a time of low intensity during the 3D scenes. The scenemanager 305 may signal to the content retriever 305 at a time of lowintensity during the 3D scene to retrieve the media contentcorresponding to the URLs in the content queue 303. In one embodiment,at a time of low intensity during the 3D scenes, the scene manager 305may signal to the first 3D scene component processor 307 ₁ to processthe display setting changes, and may signal to the second 3D scenecomponent processor 307 ₂ to process the media content. In oneembodiment, the point of low intensity during the 3D scenes is set on atimed basis or at a set point during an animation (e.g., the 3D scenes).By basing the signaling of the scene manager 305 on the intensity of theof the 3D scenes, the content integrating engine 103 further negate theimpact of any extra processing required by the 3D scene componentprocessors 307 ₁-307 _(p) and content retriever 302 to complete.Accordingly, by timing the functions of the 3D scene componentprocessors 307 ₁-307 _(p) and content retriever 302 to occur at lowpoint in activity within the 3D scene, the frame rate of the combined 3Dscene output being displayed is maintained.

Referring back to FIG. 3, the garbage collection queue 304 may also becoupled to the scene manager 305. The garbage collection queue 304 freesmemory included in the mobile device 101 ₁ (e.g., storage 402). In oneembodiment, the scene manager 305 signals to the garbage collectionqueue 304, at a time of low intensity during the 3D scenes, to dequeueand release the memory no longer referenced within the 3D scene. Bydequeuing and releasing the memory, the garbage collection queue 304frees memory in the device.

In one embodiment, the scene manager 305, at a time of low intensityduring the 3D scenes, may signal to (or call) the content retriever 302to retrieve advertisement content from an advertisement server 106, andmay signal to a third 3D scene component processor 3073 to process theadvertisement content to generate a third 3D scene component output. Theadvertisement content may be, for example, a video advertisement, a richmedia advertisement, or a static advertisement. In one embodiment, thescene manager 305, at a time of low intensity during the 3D scenes, tosignal to the content retriever 302 to retrieve a 3D asset from a 3Dasset storage 107, and to signal to a fourth 3D scene componentprocessor 307 ₄ to process the 3D asset to generate a fourth 3D scenecomponent output.

The scene manager 305 may signal to (or call) the components in thecontent integrating engine 103 to execute their functions simultaneously(e.g., in parallel) or in series. The combiner 308 receives the outputsfrom the 3D scene components combine outputs from the one or more 3Dscene components processors to generate a combined 3D scene output. Inone embodiment, the combiner 308 is a rendering engine that renders thecombined 3D scene output in real-time. In one embodiment, the engineinterface 301 transmits a combined 3D scene output to the display device104 in FIG. 1. In another embodiment, the display device 104 may becoupled to the external server 108 via the network 102. In oneembodiment, the combined 3D scene output is transmitted to a pluralityof display devices 104. The display device 104 may be for instance atelevision display, a computer display, a large format video displayboard, a tablet computer display, a display included in a virtualreality headset, or a projection mapping system display. The combined 3Dscene output may also be transmitted to the mobile devices 101 ₁-101_(n) to be displayed on the display device included in the mobiledevices 101 ₁-101 _(n) (e.g., touch screen, display screen, etc.).

The following embodiments of the invention may be described as aprocess, which is usually depicted as a flowchart, a flow diagram, asequence diagram, a structure diagram, or a block diagram. Although aflowchart may describe the operations as a sequential process, many ofthe operations can be performed in parallel or concurrently. Inaddition, the order of the operations may be re-arranged. A process isterminated when its operations are completed. A process may correspondto a method, a procedure, etc.

FIGS. 5A-5B illustrates a flow diagram of an example method 500 tointegrate content in real-time into a dynamic 3-dimensional (3D) sceneaccording to one embodiment of the invention. The method 500 starts atBlock 501 with a communication interface of a device (e.g., mobiledevice 101 ₁ or electronic device 110) transmitting a user input to anexternal server 108 via a network 102. The user inputs signal a displaysetting change. For example, a display setting change may include atleast one of: color change in the 3D scene, change in a background sceneof the 3D scene, change in animated characters included in the 3D scene,or change in images and videos uploaded user that are included in the 3Dscene.

At Block 502, a content retriever 302 of a content integrating engine103 ₁ included in the device establishes a direct connection to theexternal server 108 that includes a content management system 204 thatsearches for social media posts on at least one social media server 105₁ using a search parameter and that stores the social media posts in aserver storage 202. Each of the social media posts includes a messageand a Uniform Resource Locator (URL) to media content. At Block 503, thecontent retriever 302 retrieves URLs to media content in the socialmedia posts stored in the server storage 202. At Block 504, a contentqueue 303 of the content integrating engine 103 ₁ receives and stores,for each of the social media posts, the URLs to media contents. Mediacontent includes, for example, video content, audio content, and imagecontent. In one embodiment, the content retriever 302 also searches formedia content included in the display setting change, and the contentqueue 303 stores a link to the media content included in the displaysetting change.

At Block 505, a scene manager 305 of the content integrating engine 103₁, at a time of low intensity during the 3D scenes, signals to at leastone of: (i) the content retriever 302, (ii) the first 3D scene componentprocessor 307 ₁, or (iii) the second 3D scene component processor 307 ₂.The first and second scene component processors 307 ₁, 307 ₂ areincluded in a plurality of 3D processors 307 ₁-307 _(m). The contentintegrating engine 103 ₁ processes in real-time a plurality of 3Dscenes. The content integrating engine 103 ₁ integrates content inreal-time in the 3D scenes. Each of the 3D scene component processors307 ₁-307 _(m) respectively processes a visual component of each of the3D scenes.

At Block 506, when the scene manager 305 signals to the contentretriever 302, the content retriever 302 retrieves the media contentcorresponding to the URLs in the content queue 303. At Block 507, whenthe scene manager 305 signals to the first 3D scene component processor307 ₁, the first 3D scene component processor 307 ₁ processes thedisplay setting change to generate a first 3D scene component output. AtBlock 508, when the scene manager 305 signals to the second 3D scenecomponent processor 307 ₂, the second 3D scene component processor 307 ₂processes media content corresponding to the URLs in the content queue303 to generate a second 3D scene component output.

At Block 509, a combiner 308 of the content integrating engine combinesthe outputs from the 3D scene components to generate a combined 3D sceneoutput. In one embodiment, the combiner 308 is a rendering engine thatgenerates in real-time the combined 3D scene output. At Block 510, adisplay device receives and displays the combined 3D scene output. Thedisplay device may be included in the device (e.g., display device 408in mobile device 101 ₁) or may be separate (e.g., display device 109)from the device (e.g., electronic device 110). In one embodiment, thecommunication interface 403 of the device 101 ₁ transmits the combined3D scene output to the display device.

In one embodiment, a garbage collection queue 304 frees memory (e.g.,storage 402) included in the device 101 ₁. In this embodiment, the scenemanager 305 signals, at a time of low intensity during the 3D scenes, tothe garbage collection queue 304 of the content integrating engine 103₁. When the scene manager 305 signals to the garbage collection queue304, the garbage collection queue 304 dequeues and releases the memoryno longer referenced within the 3D scene.

In another embodiment, when the scene manager 305 signals to the contentretriever 302, the content retriever 302 retrieves advertisement contentfrom the server storage 202. The content management system 204 receivesthe advertisement content from an advertisement server 106. Theadvertisement content may include, for example, a video advertisement, arich media advertisement, or a static advertisement. In this embodiment,the scene manager 305 signals, at a time of low intensity during the 3Dscenes, to a third 3D scene component processor 3073. When the scenemanager 305 signals to the third 3D scene component processor 3073, thethird 3D component processor 3073 processes the advertisement content togenerate a third 3D scene component output.

In another embodiment, when the scene manager 305 signals to the contentretriever 302, the content retriever 302 retrieves a 3D asset from theserver storage 202. The content management system 204 receives the 3Dasset from a 3D asset storage 107. In this embodiment, the scene manager305 signals, at a time of low intensity during the 3D scenes, to afourth 3D scene component processor 307 ₄. When the scene manager 305signals to the fourth 3D scene component processor 307 ₄, the fourth 3Dcomponent processor 307 ₄ processes the 3D asset to generate a fourth 3Dscene component output.

FIGS. 6-8 illustrate exemplary combined 3D scene outputs displayed by adisplay device according to different embodiments of the invention. InFIGS. 6-8, the display device may be, for example, a television display,a computer display, a large format video display board, a tabletcomputer display, a display included in a virtual reality headset, or aprojection mapping system display. The display device may also include,for example, holographic projection, direct retina projection, etc. InFIG. 6, the combined 3D scene output displayed may be referred to as thedynamic 3D “Social Wall”. The Social Wall is made of up several types of3D geometric tiles 601. The geometric tiles 601 have dimensionalthickness and dynamically animate in a 3D space. Social media contentthat is retrieved by the content retriever 302 and processed by thesecond 3D scene component processors 307 ₂ is combined by the combiner308 and mapped into one of the tiles 601. The mapped content inheritsthe material and animation properties of the 3D geometric tiles 601.Each of the tiles 601 may be operated by an operator of the externalserver 108. The operator may be any user having access to the control ofthe external server via the network. The size, shape, and resolution ofthe tiles 601 may be the same or different and are customizable by theoperator. The operator may also customize the animation of the tiles601, the thickness, edge colors, content templates, lightinginteractions, visual effects, etc. The Social Wall may be constructedfrom these individual tiles 601. Any combination of customized tiles 601may be used to construct the Social Wall. Each individual tile 601 isassigned a set of animations that determines how the tile is to movewithin 3D environment and how it is to react to the movement of othertiles. The individual tile animations are programmed to be either staticor dynamic and may animate in various ways which can include changes inX, Y. Z coordinates, as well as rotational changes over all rotationalaxes and hinge points set into several types of animations, which mayinclude position changes in X,Y,Z and rotational changes within allthree axis's at different rotation and hinge points. These may beadjusted programmatically by the operator to give each 3D tile a unique3D animation within the 3D grid or randomized to provide uniqueanimations. Although the individual tiles 601 that make up the 3D gridcan move independently, the 3D tiles 601 are “connected” together inthat all the 3D tiles in the grid can be affected by anytransformational effects that are being applied to new or neighboringtiles and are affected by the movement of neighboring 3D tiles and tilesthat fall onto the grid from above.

The 3D tiles 601 may include different types of tiles, each with uniqueanimations that an operator can use within the 3D grid to displaydifferent types of content both produced or publically generated (suchas social content). Types of tiles include for example: “Single” tile,“Take Over” tile, “Overlay feature” tile, “Text Block” tile, “Lowerthird block” tile. The “Take Over” tile, “Overlay feature” tile, “TextBlock” tile, “Lower third block” tile.

For example, the “Single” 3D tile makes up the base structure of themain 3D grid of the Social Wall, these 3D tiles can assume anythree-dimensional geometric shape, and are used to display photos,videos, animated GIFs, tweets, or any other publically generated orprivately produced content. The “Take Over” tile which is a larger 3Dtile relative to the majority of other tiles near by, that can betranslated in position to “take over” a predefined area of preexisting3D tiles. For example, the “Take Over” tile may be animated to occupythe space of a number of 3D tiles (e.g., 8 tiles) in width and a numberof 3D tiles (e.g., 8) in height.

The “Take Over” tile is used to display advertisement content (e.g.,sponsorship logos, event logos or featured content), 3D assets or mediacontent. The “Take Over” tile animates onto the main 3D tile grid on thez-axis. When it lands on top off the predefined space of “Single” 3Dtiles that make up the main 3D grid, the “Take Over” 3D tile has aphysical effect on all surrounding and neighboring 3D tiles, such ascreating a wave motion similar to dropping a stone in water or any othertype of physical motion. In the 3D “Single” tiles that make up the main3D grid ripple to simulate a “fluid” surface wave motion when the “TakeOver” tile lands on the main 3D grid. The operator may have the abilityto set the amount of undulation for the “Take Over” 3D tile as well theamount of corresponding ripple and the distance of fall off of theripple effect across the corresponding 3D “single” tiles.

The “Take Over” 3D tile may sit on the 3D single tile grid surface for apredetermined amount of time. The “Take Over” 3D tile may flip over toreveal a different sponsorship/event logo or featured piece of contentat an operator defined preset time interval. For example, the operatormay set the “flip” to occur every 30 seconds to cycle through “X” amountof sponsorship/event logos or other featured content.

The operator may have control of how long the “Take Over” 3D tile stayson the surface of the 3D grid before animating off the 3D grids surfaceout of the viewable area. When the “Take Over” animates off the surfaceof the 3D single tile grid, the tiles underneath are not visible andthus, there is a “hole” of a predetermined tile dimension on thesurface. For example, if the “Take Over” tile size were set by theoperator to be 8×8 3D tiles, the “hole” in the 3D single tile grid wouldbe 8×8 3D tiles. As soon as the “Take Over” tiles lifts off the 3D gridthe 8 missing “Single” 3D tiles fold back into the surface of the 3Dgrid to make it whole again. These “folding” tile animations may includerotational and positional changes and may be adjusted by the operator.

Another example of a tile may be the “Text Block” 3D tile, which issimilar to the “Take Over” 3D tile. The “Text Block” 3D tile isrectangular in shape and is designed specifically to hold Tweets™ fromTwitter™. The “Text Block” 3D tile is always rectangular in shape (FIG.6). The “Text Block” animates on top of the grid from the z-axis. Whenit lands on top off the predefined space of “Single” 3D tiles the “TextBlock” 3D tile causes a physical effect on all surrounding andneighboring 3D tiles, such as creating a wave motion similar to droppinga stone in water or any other type of physical motion. Again this isachieved programmatically and the operator may have the ability to setthe amount of undulation for the “Text Block” 3D tile as well the amountof corresponding ripple and the distance of fall off of the rippleeffect across the corresponding 3D “single” tiles.

The “Text Block” 3D tile may sit on the 3D single tile grid surface fora predetermined amount of time. The “Text Block” 3D tile may flip overto reveal a new Tweet at an operator defined preset time interval. Forexample, the operator may set the “flip” to occur every 30 seconds tocycle through “X” amount of Tweets.

The operator may have control of how long the “Text Block” 3D tile stayson the surface of the 3D grid before “flipping” behind the 3D gridssurface out of the viewable area. When the “Text Block” flips away fromthe surface of the 3D single tile grid, the tiles underneath arerevealed and fold back into their place on the 3D grid. For example, ifthe “Text Block” 3D tile's size is set by the operator to be 1×2“Single” 3D tiles, there will be two “Single” 3D tiles underneath whenthe flip rotation begins. As soon as the “Text Block” 3D tile flipsbehind the 3D grid the 2 underneath “Single” 3D tiles fold back into thesurface of the 3D grid to make it whole again. These “folding” tileanimations may include rotational and positional changes and may beadjusted by the operator.

The “Overlay Feature” 3D tile is a large 3D tile block, which is used todisplay and highlight larger format “featured” content. This “featured”content may include but is not limited to a photograph, a video, a Tweetand/or a block of custom type set by the operator. The system may havetemplates that may allow the operator to place the featured content formapping on the “Overlay” 3D tiles front face. The “Overlay Feature” 3Dtile can be any geometric shape and can be adjusted to any size withinthe viewable area of the 3D grid. An example of the “Overlay Feature”tile is shown in FIG. 6. The “Overlay Feature” 3D tile does not landdirectly on the surface of the “Single” 3D tile grid. When the “OverlayFeature” 3D tile animates into the viewable area it hovers over thesurface of the “Single” tile 3D grid and may react or influence otherassets within the scene (shadows, ripples, reflections, etc.). The“Single” 3D tile grid dims down when the “Overlay Feature” 3D tileanimates in. This ensures primary focus by affecting the backgroundthrough methods that include, but are not limited to, dimming, blurring,fading, etc.

The “Overlay Feature” 3D tile may animate into the viewable area of the“Single” 3D tile grid in a variety of ways from flipping in to spinningin to flying in to dropping in and so on. The operator may have controlof a variety of these “in” animations through the systems interface.Although the “Overlay Feature” 3D tile does not touch the surface of the“Single” 3D tile grid below, the “force” of its animation into the sceneripples the “single” 3D tiles underneath in an undulating wave thatoriginates from the point at which the “Overlay Feature” 3D tile entersinto the viewable area, top, bottom, left or right.

The “Overlay Feature” 3D tile may act like a carousel. The operator mayhave the ability to create several “Overlay Feature” 3D tile templatesand save them into a playlist. The operator may have the ability to playthese in a specific order and set the duration each “Overlay Feature” 3Dtile is in the scene. For example, the operator may create a playlist of10 unique “Overlay Feature” 3D tiles, set their “in”, “loop” and “out”animations and durations that they are in the scene.

The operator may have control of how long the “Overlay Feature” 3D tileis over the “Single” 3D tile grid. The operator may have control overwhich direction the “Overlay Feature” 3D tiles “in” and “out” animationstakes place, top, bottom, left, right, or any other direction.

The “Overlay Feature” 3D tile may act like a rotational signboard. Theoperator may have the ability to “loop” the “Overlay Feature” 3D tileonce it has come to a rest within the viewable area. The “loop” mayconsist of a preset time in which the “Overlay Feature” 3D tile rests inplace with a rotational animation in between the rest points. Therotational animation may reveal a new “Overlay Feature” on the backsideof the “Overlay Feature” 3D tile.

The operator may have the ability to create several “Overlay Feature” 3Dtile templates and save them into a playlist. The operator may have theability to play these in a specific order and set the duration each“Overlay Feature” 3D tile is in the scene. For example, the operator maycreate a playlist of ten unique “Overlay Feature” templates that wouldbe applied to a single “Overlay Feature” 3D tile front and back face andset the rest duration between rotational animation points.

The “Lower Third Block” is a geometric 3D tile used to hold a variety ofinformation from that includes, but is not limited to, SponsorshipInformation. Calls to action, Promotions, Hashtag information. Tweetsand custom messaging specific to an event or team. The “Lower ThirdBlock” animates into the scene in 3D space and hovers above the maindynamic 3D grid. Unlike the “Overlay Feature” 3D tile, the “Lower ThirdBlocks” movements may or may not affect the 3D tiles of the main gridnor does the main grid dim down when the “Lower Third Block” is activewithin the 3D scene.

FIG. 7 illustrate combined 3D scene output displayed by a display devicethat allows for users to respond to polling which manipulates thedifferent 3D elements in the 3D scene being displayed. For example, inFIG. 7, similar to the tiles 601 in FIG. 6, there are a tiles (e.g., 3in FIG. 7) being overlaid on a 3D background (e.g., 3D stadium). Each ofthe tiles may be animated in 3D space. For example, each of the tiles inFIG. 7 may represent an artist and a song. The users are asked to voteand in real-time, the user's votes are incorporated into the 3Danimation of each of the 3D tiles (e.g., vote percentage barincrease/decreasing). Further, once the voting period is completed, thetile corresponding to the artist and song having the most votes may beanimated to rotate to the foreground of the display similar to the“Overlay Feature” tile described in FIG. 6.

FIG. 8 illustrates combined 3D scene output displayed by a displaydevice that shows the 3D transitions for the 3D Social Wall that is usedto display “Hero” images. For example, the “Hero” image graphic takesover the full frame from edge to edge and is made up of the front orback faces of all “Single” 3D tiles. This means the “Hero” image coversthe entire front of the 3D Social Wall grid facing the front of thedisplay. Each individual “Single” 3D tile that makes up the 3D grid ofthe 3D Social wall will transition through a preset animation to revealthe “Hero” image. For Example, the individual “Single” 3D tiles may flipover on the axis from the center out to reveal the “Hero” image or theindividual “Single” 3D tiles may animate up towards the camera spin andanimate back into place relieving the “Hero” image. In one embodiment,the “Hero” image may include a message to be displayed. For example, the“Hero” image may include a message to be displayed during a live event.The message included in the “Hero” image may be static or animated. Inone embodiment, the “Hero” image include a full frame video at anyresolution.

FIG. 9 illustrates an exemplary combined 3D scene output displayed by adisplay device included on a mobile device according to one embodimentof the invention. The combined 3D scene output displayed on the mobiledevice's display may also provide the user with similar control over the3D components in the scene. As shown in FIG. 9, the 3D background scene(e.g., 3D stadium), the 3D animated mascot, the images included in the3D tile the mascot is holding in the 3D output may all be selected andcustomized by the user. The user may also (i) add personalized contentinto the real-time dynamic 3D environments (i.e. images and videos maybe captured and imported through the devices mobile device's camera,images and videos may be imported through devices photo library orimported through the end user's social feeds/applications); (ii)customizing 3D objects, animations, 3D type, colors, backgrounds; (iii)downloading additional content (3D characters, animations, environments,models, themes) from the 3D asset storage 107, (iv) preview theinteractivity of a created message through the mobile device's gyroscopeor accelerometer and haptic capabilities, (v) view a real-time previewof all changes made to the scene, and (vi) sharing functionality ofcompleted 3D scene (e.g., combined 3D scene output) across all socialnetworks to be displayed on display devices (desktop, mobile, tablet).In one embodiment, the user can share completed 3D scenes through thein-application network (e.g., content integrating engine 103application), the scenes will be rendered in real-time for posting andsharing outside the application, completed scenes will be rendered intoshort video clips or animated Graphics Interchange Format (gifs). Inthis embodiment, the rendering task can be handled either by thedevice's processors (e.g., processing circuitry 401) or through cloudrendering servers (e.g., external server 108).

As further shown in FIG. 9, a real-time 3D chat rooms may be included inthe combined 3D scene output. In one embodiment, one of the 3D scenecomponent processors receives messages from a chat or messaging platformthat is included in the content integrating engine 103, which areprocessed to generate the 3D output to be combined into the combined 3Dscene output in FIG. 9. In this embodiment, the chat messages arecoordinated through the external server 108, which acts as a messagingserver. The combined 3D scene output may be customized to the user'steam preferences with a real-time text messaging system overlay thatincludes photo and video, real-time game clock, scoreboard, play by playbanner, scores and updates from around the leagues, dynamic advertisingbanners static and video and real-time next generation player statisticsthat will include dynamic 3D visualizations. The 3D chat rooms willinclude social meters that visually display which team inside aparticular dynamic real-time 3D chat room has more social mentions. Thesocial meter will display dynamic animations as one team is performingwell or not, in real time.

FIG. 10 illustrates an exemplary mobile device in the systems in FIGS.1-2 being manipulated to provide a user input and the exemplary combined3D scene outputs displayed on the display device included in the mobiledevice according to one embodiment of the invention. In FIG. 9, the usermay interact with the 3D Emoticon personalized message by viamanipulating the mobile device. For example, the user may tilt thedevice to the left and to the right. Tilting the device left and rightwill trigger the Emoticons to slide to the left and to slide to theright from their initial hover state, once the Emoticons begin slidingthey will change expressions, in this case they stick their tongues out.When user adjusts the device back to a level position the 3D Emoticonswill return to their initial hover state. Furthermore, the user may tiltthe device to the left and to the right. Tilting the device left andright will trigger the 3D text to slide to the left and slide to theright from its initial position. In addition the user may tilt thedevice to the left and to the right, wherein tilting the device left andright will trigger the users photo to slide to the left and to slide tothe right from its initial position. Alternatively. or additionally, theuser may touch certain objects within the 3D messaging scene to activateunique 3D animation surprises. User may have the ability to touch theindividual smiley face Emoticons within the 3D received message toactivate the Emoticon(s) to change expression, to wink, to spin, to pop,disappear, etc. Furthermore, the user may touch the 3D customized textmessage within the 3D personalized message scene to trigger ananimation. In one example, the user touches the 3D text message “I loveyou!” hearts explode out like confetti covering the scene and thendissipating. This surprise heart confetti animation may repeat each timeuser touches the 3D text, or additional surprise elements may beincorporated.

While the invention has been described in terms of several embodiments,those of ordinary skill in the art will recognize that the invention isnot limited to the embodiments described, but can be practiced withmodification and alteration within the spirit and scope of the appendedclaims. The description is thus to be regarded as illustrative insteadof limiting. There are numerous other variations to different aspects ofthe invention described above, which in the interest of conciseness havenot been provided in detail. Accordingly, other embodiments are withinthe scope of the claims.

1-22. (canceled)
 23. A system to integrate content in real-time into adynamic 3-dimensional (3D) scene comprising: a processor; and a memorycomponent, having stored therein, instructions when executed by theprocessor causes the processor to perform operations comprising:retrieving a plurality of social media posts associated with a searchparameter, wherein the social media posts includes Uniform ResourceLocators (URL) to media contents included in the social media posts, themedia contents include text or two-dimensional (2D) image; generating inreal-time a 3D grid background including a plurality of 3D tiles,wherein generating the 3D grid background includes: retrieving mediacontents included in the social media posts, mapping the media contentsto the plurality of 3D tiles, respectively, and causing the plurality of3D tiles that include the media contents to be displayed on at least afront face of the 3D tiles; and causing a select 3D tile of theplurality of 3D tiles to be animated within a 3D environment from astart position to an end position, wherein causing the select 3D tile tobe animated includes: increasing a size of the select 3D tile, andperforming changes to x, y, and z coordinates of the select 3D tile andperforming rotational changes to the select 3D tile, wherein the startposition of the select 3D tile is within the 3D grid background and theend position of the select 3D tile is above the 3D grid on a z-axis. 24.The system of claim 23, wherein the processor to perform operationsfurther comprising: changing an appearance of the plurality of 3D tilesin the 3D grid background to in response to the select 3D tile beinganimated.
 25. The system of claim 24, wherein changing an appearance ofthe plurality of 3D tiles in the 3D grid background comprises: causingthe plurality of 3D tiles in the 3D grid background to include a shadow,a ripple, or a reflection of the select 3D tile that is being animated.26. The system of claim 24, wherein changing an appearance of theplurality of 3D tiles in the 3D grid background comprises: dimming,blurring, or fading the plurality of 3D tiles in the 3D grid background.27. The system of claim 23, wherein the end position of the select 3Dtile is above the 3D grid on the z-axis and touches a surface of the 3Dgrid background.
 28. The system of claim 27, wherein causing the select3D tile of the plurality of 3D tiles to be animated comprises: causingthe select 3D tile of the plurality of 3D tiles to appear to land on topof a set of 3D tiles in the plurality of 3D tiles in the 3D gridbackground.
 29. The system of claim 28, wherein the processor to performoperations further comprising: causing the plurality of 3D tiles in the3D grid background to be animated within the 3D environment in responseto the select 3D tile being animated.
 30. The system of claim 29,wherein causing the plurality of 3D tiles to be animated comprises:causing the 3D tiles in the 3D grid background to create a wave motionfrom a point of contact of the select 3D tile landing on the set of 3Dtiles in the 3D grid background.
 31. The system of claim 23, wherein the3D tiles in the 3D background have dimensional thickness.
 32. The systemof claim 31, wherein generating in real-time the 3D grid backgroundcomprises: causing each of the 3D tiles in the 3D grid background to beanimated by performing changes to x, y, and z coordinates of the 3Dtiles and performing rotational changes to the 3D tiles.
 33. The systemof claim 23, wherein the processor to perform operations furthercomprising: updating the plurality social media posts associated withthe search parameter being received, and updating the media contentsincluded in the plurality of 3D tiles based on the updated social mediaposts.
 34. The system of claim 23, wherein the search parameter is akeyword, a hashtag, or location.
 35. A method to integrate content inreal-time into a dynamic 3-dimensional (3D) scene comprising: retrievinga plurality of social media posts associated with a search parameter,wherein the social media posts includes Uniform Resource Locators (URL)to media contents included in the social media posts, the media contentsinclude text or two-dimensional (2D) image; generating in real-time a 3Dgrid background including a plurality of 3D tiles, wherein generatingthe 3D grid background includes: retrieving media contents included inthe social media posts, mapping the media contents to the plurality of3D tiles, respectively, and causing the plurality of 3D tiles thatinclude the media contents to be displayed on at least a front face ofthe 3D tiles; and causing a select 3D tile of the plurality of 3D tilesto be animated within a 3D environment from a start position to an endposition, wherein causing the select 3D tile to be animated includes:increasing a size of the select 3D tile, and performing changes to x, y,and z coordinates of the select 3D tile and performing rotationalchanges to the select 3D tile, wherein the start position of the select3D tile is within the 3D grid background and the end position of theselect 3D tile is above the 3D grid on a z-axis.
 36. The method of claim35, further comprising: changing an appearance of the plurality of 3Dtiles in the 3D grid background to in response to the select 3D tilebeing animated.
 37. The method of claim 36, wherein changing anappearance of the plurality of 3D tiles in the 3D grid backgroundcomprises: causing the plurality of 3D tiles in the 3D grid backgroundto include a shadow, a ripple, or a reflection of the select 3D tilethat is being animated.
 38. The method of claim 36, wherein changing anappearance of the plurality of 3D tiles in the 3D grid backgroundcomprises: dimming, blurring, or fading the plurality of 3D tiles in the3D grid background.
 39. The method of claim 35, wherein the end positionof the select 3D tile is above the 3D grid on the z-axis and touches asurface of the 3D grid background.
 40. The method of claim 39, whereincausing the select 3D tile of the plurality of 3D tiles to be animatedcomprises: causing the select 3D tile of the plurality of 3D tiles toappear to land on top of a set of 3D tiles in the plurality of 3D tilesin the 3D grid background.
 41. The method of claim 40, furthercomprising: causing the plurality of 3D tiles in the 3D grid backgroundto be animated within the 3D environment in response to the select 3Dtile being animated.
 42. The method of claim 41, wherein causing theplurality of 3D tiles to be animated comprises: causing the 3D tiles inthe 3D grid background to create a wave motion from a point of contactof the select 3D tile landing on the set of 3D tiles in the 3D gridbackground.
 43. The method of claim 35, wherein the 3D tiles in the 3Dbackground have dimensional thickness.
 44. The method of claim 43,wherein generating in real-time the 3D grid background comprises:causing each of the 3D tiles in the 3D grid background to be animated byperforming changes to x, y, and z coordinates of the 3D tiles andperforming rotational changes to the 3D tiles.
 45. The method of claim35, further comprising: updating the plurality social media postsassociated with the search parameter being received, and updating themedia contents included in the plurality of 3D tiles based on theupdated social media posts.
 46. The method of claim 35, wherein thesearch parameter is a keyword, a hashtag, or location.
 47. Anon-transitory computer-readable storage medium including instructions,when executed by a processor, causes the processor to perform a methodto integrate content in real-time into a dynamic 3-dimensional (3D)scene, the method comprising: retrieving a plurality of social mediaposts associated with a search parameter, wherein the social media postsincludes Uniform Resource Locators (URL) to media contents included inthe social media posts, the media contents include text ortwo-dimensional (2D) image; generating in real-time a 3D grid backgroundincluding a plurality of 3D tiles, wherein generating the 3D gridbackground includes: retrieving media contents included in the socialmedia posts, mapping the media contents to the plurality of 3D tiles,respectively, and causing the plurality of 3D tiles that include themedia contents to be displayed on at least a front face of the 3D tiles;and causing a select 3D tile of the plurality of 3D tiles to be animatedwithin a 3D environment from a start position to an end position,wherein causing the select 3D tile to be animated includes: increasing asize of the select 3D tile, and performing changes to x, y, and zcoordinates of the select 3D tile and performing rotational changes tothe select 3D tile, wherein the start position of the select 3D tile iswithin the 3D grid background and the end position of the select 3D tileis above the 3D grid on a z-axis.